Wednesday, February 23, 2011

How Panoramic Virtual Tour Technology Beats Standard Photography Hands Down

By Walter Bartlett


You will need to have the best of everything when putting together your website. What will draw and keep traffic coming to your site will depend on the content of your website. One way of achieving this is by having high quality content that's presented in an appealing manner. it is better having poor quality that is well presented than to have high quality content that's poorly presented. Everyone who goes to your website will evaluate you on what you have on it and this will have a strong influence on their decision to do business with you or not.

Content in the web is presented in different forms including, pictures, text, videos, a 360 virtual tour and audios. Most websites will have a combination of all these or some of them. A powerful marketing tool like visual content allows the potential client to see what he is about to purchase. Visual will be in form of a 360 degree virtual tour, videos and pictures. The impression of walking through a location can be created as a presentation when you bring together video and still photographs to make virtual tour technology. The term however more often applies to the use of still pictures in putting together the virtual tour. In comparison to the standard photos that may be displayed on the websites, greater detail is delivered through the presentation and the dynamic displays, which are more interactive.

There are certain businesses that need to give a great amount of visual information to potential clients. To deliver marketing messages to clients in industries such as hospitality, real estate and export the use of powerful visual tool is used. However, for a long time still pictures and videos have long been the only option to communicate with the clients. Virtual tour has come in to help improve on delivery of higher quality web content. To give your clients a better experience, you can use virtual tour instead of showing them pictures of your hotel, home or goods. There are several important benefits through specialized software that the business owners who choose to go for virtual technology will find.

The inclusion of text information in the presentation allowed by the virtual technology currently is a plus apart from the beauty and greater detail of the presentation. You can include more facts about your location or parts of it by having hotspots. Marketing requires dramatization which is something standard photographs cannot deliver. A reason to follow up and learn more is what a virtual tour stirs and gives interest to a person.

It is definitely easier and cheaper to use standard photographs on your website than virtual tour technology, However, how effective each option is, is the angle businesses should look at it. The use of virtual tour technology ensures the delivery of both high traffic and sales. Delivery of high returns which may require high amount of capital investments is what every business is looking out to achieve. For those who are not already using it, virtual tour technology is the way to go.




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