Sunday, October 7, 2018

Questions To Ask A Concert Promoter When Hiring

By Andrew Meyer


The success of concerts is pegged on how well they are promoted. Promoting events is not just about airing ads and sending fliers. You need an experienced and professional Concert promoter who will help you achieve desired goals. Since not all promoters will help you meet your objectives, what questions should guide you when hiring?

Training is an asset for any promoter working in the industry. This is one of the industries that appear to be driven by passion. However, there are related areas of training that make promoters more successful. These areas include communication and marketing. Training teaches important principles that cannot be learnt through experience. You will therefore be dealing with a professional. This increases the chances of success.

Experienced promoters do an excellent job whenever you engage them for your event. They have gathered numerous ideas that will be combined to deliver the best solutions for your event. Through experience, they avoid the trial and error approach whose results are usually uncertain. Experienced promoters have made enough errors in past concerts and will therefore deliver a perfect campaign.

Ask for references of clients and events that the promoter has worked on. This helps you to choose a person working on concerts and events that are related to your own. You can contact a few of these clients and get first hand reviews of the quality of work offered by the service provider. The references give you first hand reviews on whether the promises made will be fulfilled.

Every concert is defined by its uniqueness. Participants will choose your concert and not another because it is unique. It therefore helps to work with promoters who produce unique ideas that will make the day captivating by attracting the right audience. Copying ideas from other concerts and using them without modifications affects leads to delays. You need a partner who is ready to listen to your ideas without lording his on your project. Recycling of ideas will be a disaster since the target audience and expectations will differ.

How much will you be required to pay for the services? Promoters offer different rates depending on the season, nature of event and the level of promotions you require, among other factors. The fees should be reasonable. Some may charge by percentage of the amount you collect at the gate while others will base their charges on the amount of promotion required. Choose an option that guarantees excellent value for money.

The promoter must be licensed to operate in the industry. Licensing is a sign of a person ready to deliver quality work through training and experience. Licensing also enables promoters to be accredited to work in the area. With a license, it will be easier to address disagreements in case they occur in the course of engagement. There is more commitment to quality when you are working with licensed personnel.

The most reliable promoters are those who work like partners and not lording ideas over you. You need a professional who is proactive and will propose the best ideas for your unique situation. You will use the latest ideas that deliver value for money and are more effective in delivering results.




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