If you are a rapper or a singer, by now I'm sure that you have ran across the opportunity to do a showcase at some big venue such in your area. The only catch was that you had to buy a certain amount of tickets up front (usually 200) for about a dollar each. The promoter's sales pitch is that if you purchase the tickets at 1.00 each, you can then turn around and sell them to your fans for any price you want and keep the difference as a profit for you or your band.
Usually, you are required to pay for the tickets up front, and then recoup your money when you actually sell the tickets to your fans.
You buy the 200 tickets for 200.00, then you harass all of your friends and family to buy a ticket for 4.00 or 5.00 each....some of them do, the rest say they will before the show, but you find yourself with 160 tickets left, two days before the show...so what do you do....you figure that you've already spent the money.....so you might as well give the rest away so that you will have a significant support for you in the audience, and that's exactly what you do. (right there, you have a 170.00 or 180.00 loss)
You say yes, pay the 200.00 or agree to provide the 200.00 to the promoter the night of the show, before you perform of course. Then you begin your selling rampage. You call all of your family and friends and ask them to buy tickets. Guess how many tickets you sell before the show, out of the original 200? You sell 30 or 40..why? because most of your friends and family want tickets for free and you know what you're gonna do? Give away as many free tickets to your friends, family, and fans as you can, because it's better to have the there to support you than not.
For most artist just starting out, you will be lucky if you sell 40 tickets to your showcase. The rest of the money will have to come out of your pocket if you want to perform.
When you get to the showcase, you eventually realize that it is really more like a big talent show with no prize because the audience mostly consist of friends and families of the various artist that are performing.
This means two things. One, it is not likely that you will gain any new fans because these people are loyal to who they came to support, and two, once the artist that they came to see performs, these people are going to leave right along with that artist. So, if you perform near the end of the roster, the audience may be very very small.
Just make sure that you are opening up for an artist in the same genre as your music is in.
If you want to capitalize off of the situation and possibly gain some new fans, the people who are there to see drake need to be the type of people that like your type of music also. If you are a Rap artist, then you might not want to open up for a classical jazz headliner.
Basically, when you hear that a major artist is coming to your town to perform or do a show (preferably the same genre as you), find out who the promoter is and you will find that most of them offer the same opportunities to perform or to sell tickets to perform.
So, in closing, showcases with no major artist headlining, are basically like big talent shows with no prize that I don't find very helpful. On the other hand, if there is a major headliner, it can be beneficial to your career and if you have the money could be a stepping stone if used in the right manner.
So, I wouldn't do showcases with no major headliners unless I needed to work on my show jitters, but I would open up for major artist, and when I did, I would have somebody recording it so that I could post it up on youtube and everybody could see me rocking the stage with 5000.00 screaming fans!
Usually, you are required to pay for the tickets up front, and then recoup your money when you actually sell the tickets to your fans.
You buy the 200 tickets for 200.00, then you harass all of your friends and family to buy a ticket for 4.00 or 5.00 each....some of them do, the rest say they will before the show, but you find yourself with 160 tickets left, two days before the show...so what do you do....you figure that you've already spent the money.....so you might as well give the rest away so that you will have a significant support for you in the audience, and that's exactly what you do. (right there, you have a 170.00 or 180.00 loss)
You say yes, pay the 200.00 or agree to provide the 200.00 to the promoter the night of the show, before you perform of course. Then you begin your selling rampage. You call all of your family and friends and ask them to buy tickets. Guess how many tickets you sell before the show, out of the original 200? You sell 30 or 40..why? because most of your friends and family want tickets for free and you know what you're gonna do? Give away as many free tickets to your friends, family, and fans as you can, because it's better to have the there to support you than not.
For most artist just starting out, you will be lucky if you sell 40 tickets to your showcase. The rest of the money will have to come out of your pocket if you want to perform.
When you get to the showcase, you eventually realize that it is really more like a big talent show with no prize because the audience mostly consist of friends and families of the various artist that are performing.
This means two things. One, it is not likely that you will gain any new fans because these people are loyal to who they came to support, and two, once the artist that they came to see performs, these people are going to leave right along with that artist. So, if you perform near the end of the roster, the audience may be very very small.
Just make sure that you are opening up for an artist in the same genre as your music is in.
If you want to capitalize off of the situation and possibly gain some new fans, the people who are there to see drake need to be the type of people that like your type of music also. If you are a Rap artist, then you might not want to open up for a classical jazz headliner.
Basically, when you hear that a major artist is coming to your town to perform or do a show (preferably the same genre as you), find out who the promoter is and you will find that most of them offer the same opportunities to perform or to sell tickets to perform.
So, in closing, showcases with no major artist headlining, are basically like big talent shows with no prize that I don't find very helpful. On the other hand, if there is a major headliner, it can be beneficial to your career and if you have the money could be a stepping stone if used in the right manner.
So, I wouldn't do showcases with no major headliners unless I needed to work on my show jitters, but I would open up for major artist, and when I did, I would have somebody recording it so that I could post it up on youtube and everybody could see me rocking the stage with 5000.00 screaming fans!
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