SoundCloud, for those that don't know, is a social platform that focuses on music and audio streaming. You will be able to find a number of music tracks, podcasts, and sound clips if you know what to search for. Depending on your business, SoundCloud could be a major part of your business model as well. Online marketing companies across the board can agree, so here are a few do's & don'ts that you'd be wise to follow.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T overlook the importance of visuals. SoundCloud is an audio-focused platform, but this doesn't mean that you have to limit yourself to this. With every piece of content that you upload, you can include a picture. This is especially helpful if, for example, you're a musician that wants to draw attention to your albums. By including album art, you bring a visual element into the fold, which only makes your content more engaging and shareable.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T forget about the Pro option. Did you know that SoundCloud has its own premium account option? This is known as SoundCloud Pro, which boasts several features for the monthly or yearly fee you must cover. These features include, but aren't limited to, advanced analytics and the ability to edit audio without losing likes, comments, or what have you. If you're planning on using this site extensively, the Pro option may be worth looking into.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T overlook the importance of visuals. SoundCloud is an audio-focused platform, but this doesn't mean that you have to limit yourself to this. With every piece of content that you upload, you can include a picture. This is especially helpful if, for example, you're a musician that wants to draw attention to your albums. By including album art, you bring a visual element into the fold, which only makes your content more engaging and shareable.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T forget about the Pro option. Did you know that SoundCloud has its own premium account option? This is known as SoundCloud Pro, which boasts several features for the monthly or yearly fee you must cover. These features include, but aren't limited to, advanced analytics and the ability to edit audio without losing likes, comments, or what have you. If you're planning on using this site extensively, the Pro option may be worth looking into.
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