Monday, January 14, 2013

Singapore Food Photographer: How To Get Started Right

By Elliott Campoy


Are you a cookbook author or restaurant owner who does business in Singapore? If yes, then you should have a Singapore food photographer on your regular payroll, if you do not have one yet. The services of a food photographer are indispensable in your business. They play a big role in the successful promotion of your cookbook or restaurant.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

If that is how you consider the value of a professional Singapore food photographer, then you really have no idea of just how important these people are. You see, there is more to creating beautiful pictures of food than simply taking their snapshots. Food needs to be presented in a certain way so their pictures would stimulate hunger in anyone who looks at them. There is a reason why food photography is sometimes likened to pornography. Pictures of food are meant to arouse desire to eat in their viewer.

How, then, do you go about hiring a Singapore food photographer? First of all, you should figure out just what you want the photographer you hire to do with your project, as well as the budget you can set for their services. If you want your cookbook or restaurant to gain a level of prestige, you should hire a well-known food photographer. You can get in touch with them through their studios or agents. Their work is expensive, of course, so you have to prepare to pay a good chunk of change for their services.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

It is very important that you take exceptional care in hiring a Singapore food photographer for your project. It does not matter if the time and the budget you have allotted for your project is limited or extensive. You simply do not want to work with a photographer who does not have an iota of professionalism in them. So, when you hire a food photographer, make them present to you their portfolio and references. Also, ask them questions about their previous experience and the attitude they take towards their work. A written and duly signed contract specifying the work that needs to be done is handy too.

You should never hesitate to hire a skilled food photographer if you are working on a cookbook or the promotional materials of a restaurant. The quality of the food portraits you will be using in these publications can spell their failure or success. Never settle for less than the best that your money will buy when it comes to hiring a Singapore food photographer.




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