Sunday, July 12, 2015

The Purpose Of Music Videos

By Olive Pate


A music video is known as a short film integrated with songs or imagery produced for promotional and artistic purposes. Once completed, the videos can be seen on different parts of the country and even worldwide. One of the purposes of those record companies is to sell a single or an album for millions. Everyone may earn lots of money from this production especially if it becomes popular and many people are patronizing the product. This is also another way for every artist to promote their music and to start their career path.

The main benefit of this production is to record companies and artists is the way they can promote their album. When the video is integrated with songs, the exposure of the songs will double the earning. Whilst songs can be played only on the radio or on internet services such as iTunes, having a videotaped performance can be successfully played on youtube and music channels. Also, it is clear that Pittsburgh music videos are becoming more popular these days.

A single and album use a wide array of styles while making great techniques such as filming, live action filming, abstract film, and documentation. Also, some are combined with other styles. These are interpreted using different images and scenes from the song lyrics whilst some are using thematic approaches.

Most of these artists are giving a lot of credits to the record companies because of them, they may have become more successful today and have helped a lot in their exposure, There are some artists that become so popular because of their performances. This greatly promotes their performance using social media and other channels.

Once the video making was done, it is heard and seen by the public and even around the world. There are some who easily ignore CD's on a shelf, but hard to ignore different artists seen on their favorite channels. People can easily remember artists when they see their faces.

That reason alone can lead to more sales and profits and lengthen the popularity of any artist. Recording companies are aware that consumers are likely to share a video and spread the song through recommendations. For many artists, this means more recognition for them, as this medium widens a lot of possibilities of their careers in the future.

Production firms offer a lot of opportunities for the artists and for their company to earn high profits. The goal of this production is to promote their artists and at the same time earning revenue from the entertainment they offer to many viewers. Furthermore, music videos also carry an important message to the viewers and add a good narration to its lyrics.

Take note that there are also disadvantages when you release videos. If the album is being used in romantic or action movies, but the movie is not that good, there is a tendency that the song and its artist will be affected. On the other hand, if the video is produced in low quality, it can also affect the reputation of the movies and decrease the revenue and sales for both parties.

Also, some companies that both own their record brands and movie production. This only means that it doubles their income and double their failures. If the song is not directed properly, it can affect the overall reputation of every artist and to the company as well.




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