Saturday, September 8, 2012

Three Types Of Fabric Displays For A Trade Show Booth

By Kerri Turner


No matter what kind of service is being offered or what kind of product is being sold, trade shows are a great way to make a business known to potential clients. It is very important to find ways to set up the display so that it is visually appealing and attracts clients or customers to the booth. One way to do this is by using fabric displays which are very impressive.

These displays are becoming very popular and they are easy and affordable. The possibilities are endless and limited only by the imagination. Graphics with outstanding clarity, detail and color can be printed on various fabrics using modern techniques to create interest within the exhibit. They may be repeated throughout a panel or different images may be printed on each panel.

These displays can be placed in three groups. The first one is called a flat-hanging display and is either be placed on the wall or hang from the ceiling. The results are spectacular and they are tailor-made to suit the booths specifications. Light effects can also be infused to bring out any special effects needed.

The pop-up display is another type that is also used. This is a stand- alone display that is affixed to a frame. It is constructed in a variety of shapes and sizes and is best suited for large, spacious booths. Placing them outside the booths plays a key role in enticing potential clients to come in and view more.

The last approach that is taken is using the free-standing display which is almost similar to the pop-up display only that is does not have a life-like presence. They come in a variety of shapes and sizes as well. They are placed inside the booth and also outside and will easily create the desired attention.

All of these can be made with good quality fabrics that are suitable for being used repeatedly and that will last for a long time. They are custom-made so that any image such as a logo or any text which gets the message of the company across can be printed on them. They are easy to wash and dry without much extra care needed. Putting them up and taking them down is also an easy task.

The portable nature of the displays makes them a very appropriate mode of advertising at trade shows. Additionally, the fact that it is graphics put on fabrics compels people to pause and view what is on offer. With a perfect combination of colors that match with the general marketing theme they make the booth more attractive to the eye. They are the best method of communicating to the potential clients about the products and services that are being offered.

Fabric displays can be utilized in all marketing ventures as they help to create the necessary awareness and establish a presence in the market. Several products may be advertised at the same time in a highly attractive manner. In the end, this creates an opportunity for interaction with potential clients and ultimately increasing sales.




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