Thursday, January 30, 2014

Check Their BBB Rating

By Doug Davis


With so many clubs and production companies booking live bands, how does a local band know who to work with and who to avoid? In reality, there are very few bad concert club or bad production companies, but they are out there.

Look into their Better Business Bureau report. The BBB will rate a business on a sliding scale from an F to an A+. Any club that has an A plus rating is doing a fine job. The BBB is really hard on businesses and it is especially hard for a promoter or concert club to have a good rating with them.

The BBB rates businesses on the number of complaints they get in a year and whether that business is capable of resolving such complaints. Think about the number of customers concert production companies deal with on a daily basis. Its is astronomical. For a small business they deal with a lot of customers from every walk of life. So its really hard for them to get a good rating.

Take for example Gorilla Music based out of Cleveland Ohio. They book about twenty shows a week that all have about ten bands per show. They have an A+ rating with that BBB and have only have three complaints (all resolved) in over seven years. That is an amazing feat. They also have great reviews all over the net. Search for Gorilla Music Review and you'll find a bunch of testimonials and other positive information on them.

Afton Entertainment is another company that has a decent reputation. There BBB score isn't quite as good as Gorilla Music's score, but they do run a lot of concerts. Anytime you see a company like Afton that has shows all over the place that is a good sign. It hard to build a network of show around the country and the fact that they have been able to do so speak volumes for them.

Before working with a club or production company check into them. See what kind of score they have with the BBB. Then look to see how long they have been in business or how many people they work with in a given year. When evaluating the information on a production company or club always considered your source. Information from a reputable business associate or a business organization like the BBB is going to mean more than information from a disgruntled musicians with a bone to pick with the world.




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