Nikon have a well-deserved reputation for offering high quality cameras across the spectrum, from cheap and cheerful consumer to professional. They, like other manufacturers, are suffering from the increasing speed at which technology revolutionizes the industry. The flurry of camera launches and technological leaps have left manufacturers chasing consumers whose expectations are constantly being raised. Nikon have had their share of successes - from the playful and innovative J1, J2 and V1 cameras, to the D800 and D4 which have pushed the boundaries of what could be achieved.
As with most industries, it is the mid-market which offers the greatest profits and is the most competitive. The Nikon D7000 D-SLR is only a couple of years old, yet such is the pace of innovation, this high quality camera is starting to look jaded. The D7000 functionality is impressive, but there are now cheaper cameras who are ready to steal its thunder.
Size matters in the world of photography, and whilst many of us wouldn't be able to differentiate between a good quality 16 megapixel file and one twice the size, the headline number always demands attention. So with the cheaper D3200 boasting a 24 megapixel file and the D800 producing a 36 megapixel file, the d7000's 16 megapixel file seems to be selling the camera buyer short. Sadly file size overshadows other functions like shutter speed, where the D7000's 1/8000 is still amongst the fastest in it's class.
The 6 Frames per Second burst rate puts the D7000 up into the action camera category, and many professionals would be happy to have it as their back up camera. However, the consumer market could probably get by on 4 FPS which is available in many newer cheaper bodies.
Again ISO is regarded as a measure of a camera. The D7000 offers a reasonable spread, from 100 to 6400, offering superb image quality with hardly any noise, even at the high end. This should satisfy nearly every requirement, but with the Nikon D4 being able to shoot in almost complete darkness (up to 204,800) the expectation will be that all Nikons will inherit the same technology.
There isn't much difference between a video camera and a stills camera these days. The stills camera is expected to produce high definition video, even if it is a cheap compact. Whilst the the term 'high definition' is applied widely - and loosely, the D7000 can produce full HD and has an external Mic socket for recording in stereo. This should be a real selling point, as there is nothing worse than poor sound. But if you are going to add your own soundtrack, or have no interest in video, then this cold seem irrelevant.
So whilst the Nikon D7000 is an excellent camera in it's own right - flexible, versatile and with great image quality - it simply doesn't deliver to the headline benchmarks. the D7100 will have to be faster, offer bigger files,and wider ISO range to capture the public imagination again
As with most industries, it is the mid-market which offers the greatest profits and is the most competitive. The Nikon D7000 D-SLR is only a couple of years old, yet such is the pace of innovation, this high quality camera is starting to look jaded. The D7000 functionality is impressive, but there are now cheaper cameras who are ready to steal its thunder.
Size matters in the world of photography, and whilst many of us wouldn't be able to differentiate between a good quality 16 megapixel file and one twice the size, the headline number always demands attention. So with the cheaper D3200 boasting a 24 megapixel file and the D800 producing a 36 megapixel file, the d7000's 16 megapixel file seems to be selling the camera buyer short. Sadly file size overshadows other functions like shutter speed, where the D7000's 1/8000 is still amongst the fastest in it's class.
The 6 Frames per Second burst rate puts the D7000 up into the action camera category, and many professionals would be happy to have it as their back up camera. However, the consumer market could probably get by on 4 FPS which is available in many newer cheaper bodies.
Again ISO is regarded as a measure of a camera. The D7000 offers a reasonable spread, from 100 to 6400, offering superb image quality with hardly any noise, even at the high end. This should satisfy nearly every requirement, but with the Nikon D4 being able to shoot in almost complete darkness (up to 204,800) the expectation will be that all Nikons will inherit the same technology.
There isn't much difference between a video camera and a stills camera these days. The stills camera is expected to produce high definition video, even if it is a cheap compact. Whilst the the term 'high definition' is applied widely - and loosely, the D7000 can produce full HD and has an external Mic socket for recording in stereo. This should be a real selling point, as there is nothing worse than poor sound. But if you are going to add your own soundtrack, or have no interest in video, then this cold seem irrelevant.
So whilst the Nikon D7000 is an excellent camera in it's own right - flexible, versatile and with great image quality - it simply doesn't deliver to the headline benchmarks. the D7100 will have to be faster, offer bigger files,and wider ISO range to capture the public imagination again
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Learn more about the Nikon D7100. Check out Jeremy Bayston's site where you can find out all about Nikon's plans with the D7100 digital camera and when it will launch.
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