There are many techniques to generate clients online. The three most best methods are:
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let's take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we'll look at the first of these techniques.
Universal Listing In The Search Sites
In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term 'wedding photography'. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it's possible to aim towards less competitive terms which would be focused on a neighborhood like 'wedding photography Kent ' and generate traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be important for your business. There isn't any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
- The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good strategy for the long run. Research the field and hire a SEO expert to help you. The cash and time invested will pay off.
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let's take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we'll look at the first of these techniques.
Universal Listing In The Search Sites
In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term 'wedding photography'. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it's possible to aim towards less competitive terms which would be focused on a neighborhood like 'wedding photography Kent ' and generate traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be important for your business. There isn't any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
- The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good strategy for the long run. Research the field and hire a SEO expert to help you. The cash and time invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all the UK. For full info on Wedding Photography London please visit their site.
No comments:
Post a Comment