There are many techniques to generate clients online. The three most best methods are:
- Universal listing in the search sites like Google
- PPC (Pay-per-click) advertising
- Paid adverts in online websites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Universal Listing In The Search Sites
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be important for your business. There isn't any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
- The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.
The disadvantage is that the effort needed to do the market research, change the website and promote it takes both time and cash and the results are not fast. A normal SEO campaign will take 3 to 6 months to start to generate results.
Conclusion: A good method for the long run. Research the field and hire a SEO expert to assist you. The money and time invested will pay off.
- Universal listing in the search sites like Google
- PPC (Pay-per-click) advertising
- Paid adverts in online websites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Universal Listing In The Search Sites
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be important for your business. There isn't any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
- The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.
The disadvantage is that the effort needed to do the market research, change the website and promote it takes both time and cash and the results are not fast. A normal SEO campaign will take 3 to 6 months to start to generate results.
Conclusion: A good method for the long run. Research the field and hire a SEO expert to assist you. The money and time invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all of the UK. For more information on Wedding Photography London please visit their internet site.
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