Monday, June 10, 2013

Scott Brodsky & Keeping Machinery As User-Friendly As Possible

By Rob Sutter


If you're able to work with a computer, then you're one of many who can do such a thing. However, it's clear that there's always going to be a number of people who knows very little about such things, let alone how to turn them on. In a world that has become so dependent on machinery, doesn't it seem like a good idea to make items which are nonthreatening to novices? Scott Brodsky knows that there has to be a sense that elicits ease of use when it comes to such items.

One example of a company that understands how important such ease of use is viewed is Apple. Whether you're a fan of the products or not, the iPod and iPad alike have their audiences and I think that it has to do with how simple the interfaces come across as. Can the devices be more easily modifiable for the sake of customization? This may be true but in the same context, it's apparent that the casual audience will be driven to it; something that can also be said about video games nowadays.

Let's say that you're going to research how people regarded video games now; many would say that Sony's and Microsoft's were the ones which appealed to more passionate gaming demographics. However, Nintendo has taken a different route in which it seems to appeal more to those who don't play as often but rather in sporadic spurts. People can play the Wii and Wii U in the hopes that they will not have to stay dedicated in order to make the most of the devices in question.

While gaming and otherwise general devices seem to take this idea into account, what about the ones by Scott Brodsky as well? I think it's apparent that companies along the lines of Empire Digital Products understand just how easy it can be for people to become lost in terms of machines. They may not know how to go about certain functions, meaning that there isn't a great level of awareness associated with them. This is something that has to change so that these devices are made to be better investments.

For those who are easily frustrated when it comes to using any kind of machinery, I totally sympathize with you. It's the kind of field which comes easily for some but Scott Brodsky makes certain that it will come easy for just about anyone. This gives them the opportunity to learn as the workers who put together these copiers and printed are able to give the buyers a short tutorial as to how to utilize it. A simple walkthrough, in my eyes, is enough to help even the most technologically lost individuals.




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