Wednesday, October 12, 2011

The Flip is Going Away

By Dave Lashier


The Flip video Camera is the top selling video camera today. There is a real concern that the Flip will cease production in the very near future, which is very disappointing to Flip enthusiasts! Based on the premise of the point and shoot, the pure digital and small pocket size camcorder, called the Flip Video camera, is a follow up on the one time disposable video camera made popular by CVS/Pharmacy. In 2009, Cisco acquired Pure Digital Technologies, who has been manufacturing the flip since 2003, and it is still the most popular of small video recording cameras, and a best seller for the Amazon.com site. The Flip has hundreds of user reviews on Amazon.com with most of these reviews being very positive!

With so many features packed into such a small product coupled with the high quality video it produces it is no wonder as to why the Flip is so popular. The features of the Flip Video camera include fixed focus lens, Flip Share software, and a USB port, called the FlipPort, that folds out, to show your videos on your laptop, or home computer. The Flip is completely compatible to Mac and PC. A memory card holds up to one hour of memory, and dual AA batteries last up to two hours. The progressive scan support 30 fps, and best of all, shoots your 1280x720p videos in HD (high definition), with 60 minutes of recording time.

Just how small and compact is the Flip video camera? Think of a deck of cards and you have the approximate size of a Flip camera. This small, and portable Flip Video camera, has been very popular with reporters, with their multimedia journalism style of reporting. As popular as the Flip has been, there were still problems with it, mostly a shaky picture video and bad audio capture. Now that's something worth considering!

But as with most products there is a product life cycle and with the Flip it seems to be nearing the end of this cycle. For those of us who love the camera this is very sad; but for those who seek new innovations this could be a good thing! It does appear that the Flip has begun its flop as Cisco announced in April of this year, that they are discontinuing the Flip, in their effort to restructure their business. This small versatile camera had its day in the sun, and excited many with its handheld abilities, and the fact it could fit in a pocket, and it definitely helped the online media site, YouTube by leaps and bounds.

If the Flip going away upsets you then just wait a while and you will discover something even better and easier to use than the Flip! Just give it some time and the next best camcorder for you will present itself! There is a disappointing side to the death of the Flip. Why is our phone taking over everything? Imagine that. Killing the Flip because of all a phone can do doesn't seem fair; after all, does your phone need an 'underwater' case?




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