Saturday, April 12, 2014

Local Band Tips: The Importance Of Playing Music Festivals

By Michael Fitzgerald


In the past 5 years alone, new music festivals have sprouted up all across the country, from major cities like Chicago and Austin, to places almost literally in the middle of nowhere, like a desert in Nevada or an unassuming campground in the Ohio Valley. But no matter where they take place, these music festivals always seem to attract huge audiences - and offer an amazing opportunity for local bands to get noticed. Local bands lucky enough to earn their way to a stage on a music festival not only get the chance to perform for massive crowds, but many record labels and A&R representatives take special note of these events and the bands that perform well on them.

When a group gets to play with a bunch of other bands and for lots of new fans, like on one of these music festivals, they have the opportunity to network with more people than they would on a regular local show. Music fests can also be a great opportunity for bands to sell more CDs, T-shirts, and other merchandise - the more merch they can push at a music fest, the more the people attending will take interest in the band as they see other concert goers wearing their T-shirts. For a band at a local level, a T-shirt with the band's name or logo on is the single most effective way for them to get their name out into their music scene.

As more and more cities continue to host these events, and they continue to snowball in popularity, undoubtedly more and more local bands and musicians will get "discovered" at them. There are already many, many, success stories out there of local musicians being discovered like diamonds in the rough at local music festivals alone. For example, at Gorilla Music's CMF just 3 years ago, Jeff Blue (an A&R rep most well known for discovering Linkin Park and working with them on their first album) discovered guitarist Lance Dowdle on the local band DNA. Jeff would later help Lance get signed to Atlantic records, and in turn become guitarist for the national rock band, Emphatic.

Playing on a show where a talent scout or label rep is in attendance is a great way for a group to get discovered quickly. Currently, Jeff Blue is again in search of undiscovered talent, this time by working with Gorilla Music to put on The Jeff Blue Contest Tour in cities all across the country, where bands will compete for a chance to go to Los Angeles and actually write and record a song with Jeff himself.

Gorilla Music Festivals, like The Cleveland Music Festival, have always been amazing opportunities for local or unknown bands to get noticed in their city. Unlike most other music festivals across the country, Gorilla Music's festivals feature National headliners but are ultimately designed to showcase the local talent as much as possible. This is opposed to many other house-hold name music festivals which book 90% national or regional bands and leave very little chance for local bands to get much notice. Gorilla Music holds multiple Music Festivals every single year, the next being The Dallas Music Festival, which will take place May 30th to June 1st and will be held at venues in and around the Deep Ellum area.




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