There are several strategies to generate clients on the web. The three most well-liked strategies are:
- Universal listing in the search sites like Google
- PPC (Pay-per-click) advertising
- Paid adverts in online websites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Generic Listing In The Search Websites
In theory, this is the best method and the one that every snapper wants. Everyone would like to be number one in Google for the search phrase 'wedding photography'. However with approximately 95 million (95,000,000) webpages being returned for this keyword phrase, it's not reasonable for most photographers to try and reach that goal. However by carful use of SEO (Search Engine Optimization) systems either through work on their own or by hiring a specialist SEO consultant, it is possible to aim at less competitive terms which would be targeted on a local area such as 'wedding photography Surrey ' and drive traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The disadvantage is that the effort needed to do the market research, change the website and promote it takes both time and cash and the results are not fast. A normal SEO campaign will take 3 to 6 months to start to generate results.
Conclusion: A good strategy for the long run. Research the field and hire a SEO expert to help you. The cash and time invested will pay off.
- Universal listing in the search sites like Google
- PPC (Pay-per-click) advertising
- Paid adverts in online websites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Generic Listing In The Search Websites
In theory, this is the best method and the one that every snapper wants. Everyone would like to be number one in Google for the search phrase 'wedding photography'. However with approximately 95 million (95,000,000) webpages being returned for this keyword phrase, it's not reasonable for most photographers to try and reach that goal. However by carful use of SEO (Search Engine Optimization) systems either through work on their own or by hiring a specialist SEO consultant, it is possible to aim at less competitive terms which would be targeted on a local area such as 'wedding photography Surrey ' and drive traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The disadvantage is that the effort needed to do the market research, change the website and promote it takes both time and cash and the results are not fast. A normal SEO campaign will take 3 to 6 months to start to generate results.
Conclusion: A good strategy for the long run. Research the field and hire a SEO expert to help you. The cash and time invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all the UK. For full info on Wedding Photography London please visit their site.
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