Customer meetings are so vital for your business and your reputation that a large amount of thought and care needs to be put into them. Many a wedding photographer will feel that showing an easy album of their work is good enough to close a deal. This isn't true, the arena of professional photography is extremely competitive and everything that you do toward enlarging the amount of clients that sign up is crucial.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have got to go to visit the customer, try to make certain you take all that you need to close the deal, including detailed price lists and contracts. If you promise to put something in the post, then there's always the likelihood that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody's house and feeling that you need to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have got to go to visit the customer, try to make certain you take all that you need to close the deal, including detailed price lists and contracts. If you promise to put something in the post, then there's always the likelihood that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody's house and feeling that you need to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see more information on their wedding photography courses, request a leaflet from the internet site.
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