There are many techniques to generate clients online. The three most best methods are:
- Generic listing in the search companies such as Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Common Listing In The Search Engines
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It's important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren't instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good method for the long run. Research the field and hire a SEO expert to assist you. The money and time invested will pay off.
- Generic listing in the search companies such as Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Common Listing In The Search Engines
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It's important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren't instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good method for the long run. Research the field and hire a SEO expert to assist you. The money and time invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all of the UK. For more information on Wedding Photography London please visit their internet site.
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