Client meetups are so critical for your business and your reputation that plenty of thought and care should be put into them. Many a wedding photographer will feel that showing a straightforward album of their work is sufficiently good to close a deal. This is not true, the world of pro photography is strongly competitive and everything that you do towards increasing the quantity of clients that sign up is vital.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional info on their wedding photography courses, request a leaflet from the website.
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