Friday, August 9, 2013

Want To Get Bigger? Ways To Maximize Your Music Website Performance

By Abe Johnson


Do you want to know the secret to having a music information website that is a success? There are several people that have asked this and attempted to find the answers. The fact that there are a lot of secrets is not a secret. Two of the big ones are SEO and online marketing, but these are the hints that are too often overlooked.

Just because your site is online, doesn't mean you have to focus your advertising solely on internet campaigns. Think of other places you see marketing-television, newspapers and magazines, flyers posted on community event boards, even t-shirts and bumper stickers. You could even sponsor a team or event in exchange for advertising.

A great way to get your visitors to look at your music information website and purchase your products is to provide a way for them to contact you. If they have a question about your products or service, they just contact you. Make sure that all the contact information including phone number, e-mail address and contact-form are provided in a way that the visitors can find them easily. This can also possibly build a connection between you and the visitor.

Your music information website should be mobile friendly. Tablets and smart phones are the number one way which users access the Internet. If your website is not mobile friendly you'll be missing out on a large chunk of traffic and potential customers. It is recommended that you designed it for mobile application first.

There are many companies out there that are always trying to get their name known. Look for ones that have "in the news" sections and write about it. Many companies like to link back to and blog about people who cover their activities. It's also important to make sure you write about a company that's related to your niche or else it will get people wondering why the article is even relevant to your site. All you have to do is search for Your Industry + "in the news" and you'll have a list of companies to choose from.

Offer incentives to existing customers to bring in new customers. This will not only help you generate new business, it will keep you in good graces with those who already are aware of your services. Make sure the incentives are valuable enough to motivate your customers to talk you up to their friends and associates.

Even if you have a lot of important content, overusing bold is a big no no. Only the most important information should be in bold, otherwise the visitors will gloss over bold print as if it were regular. Titles and key words in bold will highlight your content effectively for your readers.

When a visitor clicks a link and reaches a dead end it gives off an unprofessional feel. They will probably exit your site. Keep your visitors engage make sure you are always running active links not broken internal links. Stay engaged on your music information website and always be thinking about the visitor.




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