Friday, August 19, 2011

When Planning A Film Shoot, Think Location, Location, Location

By Leigh Cutright


Finding the perfect setting for your photo shoot, commercial or film project can be a daunting task. You need to find a space large enough to accommodate your actors, staff, and equipment while still offering an attractive space to film.

Lighting is an important element, and while natural light can be recreating in a studio, it never ends up being as good as the real thing. Whenever possible, it is best to find a place that has natural light. Although it's true that natural light changes throughout the day, it creates the most realistic final product.

If you do choose a studio, make sure your lighting crew is up to the challenge. Go in before the shoot and set up lights and take film to see what the finished product will look like. Give yourself time to adjust and readjust before the shoot, so that you aren't scrambling on the day of your project.

If you have chosen an outdoor location, this can be a great backdrop, but it also comes with a unique set of challenges. If the property is privately owned, make sure you sit down with the property managers and explain your needs and also make sure you understand the owner's requirements. If the location is city owned, make sure all of your paperwork has been completed and turned in, and keep copies with you. At an outdoor shoot, it is imperative that every member of your staff is efficient and organized as outdoor conditions are subject to change.

Your best bet is to find an indoor location that offers an abundance of natural light, such as city loft space. If you can find one with plenty of windows and space, chances are you the natural ambiance of the space will serve as a great setting for your shoot.

When selecting the perfect loft space, think about the details. Is the setting appealing? Choose a loft with plenty of windows, but also items such wood floors or an exposed brick wall. If possible, find a loft with an extra room for costume changes or an office area. A large kitchen is ideal, as you can keep staff on site throughout the day, and still offer plenty of food and drink. Also, consider opting for a loft in a building with a freight elevator that can carry all of the props, furnishings and equipment you will be bringing along.




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