Monday, August 1, 2011

5 Things Every Photographer Should Be Doing On The Internet

By Matt Brading


Often it appears the Internet was made solely for photographers. On a social level it lets us share photos with friends and families, we can get together and talk camera gear and photographic technique, and it helps a lot of us overcome the isolation that frequently goes hand-in-hand with a photography career.

On a pro level, it provides the resources to showcase our work to Clients, access new markets and conduct the complete stock photography sales process without leaving our office. It also offers the wherewithal to monitor trends, monitor what our peers are doing and see the photography our clients are using.

And for all that, the unfortunate reality is, for many photographers, the pure volume of information and options becomes more of a hindrance than a helping hand. They only have so many hours in a day, and choosing what's worth their attention and what isn't becomes a chore, and as a consequence they generally tend to brush over the vital stuff and get way-laid with the insignificant.

Well if you ever find yourself in that situation, here is a bare-bones list of the 5 essential site types every independent photographer should have bookmarked and may be using regularly.

1. Stock Image Library

Few professional photographers wouldn't have a photo agency catalog of some kind, but lots of photographers still leave it as something to do later when they're better established, or have more pictures. Nowadays that's not necessary and the easiest way tosell photos online is to begin early and add to your stock catalogue regularly over a period of time.

Stock photography is a long term business though, so do take some time and find a photo stock library that is a good fit for your work and your style. Confirm it leaves you in charge of your work and does not need you to give up your rights, or give your work away, solely to access their services.

2. Photography Price Calculator

To this end, ensure you bookmark a good online stock photo price calculator. We all used to manage this with hard-copy books, but things move fast these days and new sorts of photography-uses emerge every week, so a live stock photo price calculator is essential.. Be warned though, many photographers are blown away when they first use these... That's because most photographers seriously under-price their work.

If you have never looked at a Stock Photo Price Calculator before, I'd suggest that you write down a list of 5-10 of your most important markets, and then list a couple of 'average ' usages for each. Then open the calculator and work out a price for each usage. Keep it convenient and you have a ready-reference guide if a Customer ever puts you on the spot, but equally importantly, you will get a whole new insight to the value of your photography.

3. Photography Business Stories & Information

If you are keen -- and you don't mind sitting at a computer all day -- you can subscribe to many different newsletters and blogs to try and start up to date with goings on in the industry. Or you'll find a single Photography/Business site that does it all for you.

There are quite a few extremely good websites out there if you go looking. My suggestion is to test them out and follow a few till you find one that does the job right for you, your field of work, your interests, your location etc. The good ones will give you all of the important stuff in a nutshell, then include links for more in-depth info if you need it, so that you can stay up to date and get all of the information you need, without the information overload.

4. Shopping & Auction Websites

It's widely known, photographers are gadget-junkies! We are always looking for that next piece of must-have camera kit that we simply cannot function at our best without. The simple fact we have functioned quite alright for years without it does not matter... When we know it's out there we must have it. Sound all to familiar?

The flip side is, quite frequently we have got equally as much gear we should actually get rid of... And once again, if the Net was made for us then I am sure the creators of eBay are either photographers themselves, or they've a few in the family. So bookmark it and use it. If you've a cupboard of old camera gear that's not been utilized in years get it out and sell it, while it still has some value!

5. Online Photographer Community

Freelance photography is often a solo career so the ability to engage with your peers online shouldn't be taken lightly. We all see tons of images on any specific day, but to be able to look at new images and talk about them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the online forums and portal sites now give working photographers to ability to have interaction with their peers, share ideas and information and really grow as artists. And if you aren't making efficient use of them, you are possibly stagnating!

Well that's my top 5 must-bookmark internet site types. The internet offers us the opportunity to 'round-out ' our photography businesses in ways that we never could before, so be sure you are getting maximum value from the time you spend online... And remember all work and no play, makes for a dull photographer!




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