Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you have to meet away from home, try and select a location which is quiet, so that you can be heard without interruption and that appears like a quality venue. Choose a time of the day when the place is at it's least busy "it is worth phoning the venue beforehand to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody's house and feeling that you need to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you have to meet away from home, try and select a location which is quiet, so that you can be heard without interruption and that appears like a quality venue. Choose a time of the day when the place is at it's least busy "it is worth phoning the venue beforehand to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody's house and feeling that you need to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional info on their wedding photography courses, request a leaflet from the website.
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