Just as in real estate, location is one of the most important elements when filming. Your commercial, movie or promotional video will have a more polished, professional image if your setting fits the scene.
When choosing your location, lighting should always be on your mind. Lighting can be tightly controlled in a studio setting, but natural light provides a more natural finished product. Whenever possible, try to find a space with plenty of natural light. It is obviously harder to control, but in the end you and your clients will probably be happier with the results.
Natural light is great, so if you opt for a studio without natural light you will be met with advantages and challenges. The advantage is that you can shoot for long hours without worrying about sunlight and weather conditions. The disadvantage is that is truly difficult to mimic natural light. So be sure to go into your studio space a day or two early and work with your lighting crew to set up the lighting exactly the way you want it. The worst possible scenario is to be working on it the day you shoot, while actors and crew stand around doing nothing, yet still being paid.
If you have chosen an outdoor location, this can be a great backdrop, but it also comes with a unique set of challenges. If the property is privately owned, make sure you sit down with the property managers and explain your needs and also make sure you understand the owner's requirements. If the location is city owned, make sure all of your paperwork has been completed and turned in, and keep copies with you. At an outdoor shoot, it is imperative that every member of your staff is efficient and organized as outdoor conditions are subject to change.
Your best bet is to find an indoor location that offers an abundance of natural light, such as city loft space. If you can find one with plenty of windows and space, chances are you the natural ambiance of the space will serve as a great setting for your shoot.
When selecting the perfect loft space, think about the details. Is the setting appealing? Choose a loft with plenty of windows, but also items such wood floors or an exposed brick wall. If possible, find a loft with an extra room for costume changes or an office area. A large kitchen is ideal, as you can keep staff on site throughout the day, and still offer plenty of food and drink. Also, consider opting for a loft in a building with a freight elevator that can carry all of the props, furnishings and equipment you will be bringing along.
When choosing your location, lighting should always be on your mind. Lighting can be tightly controlled in a studio setting, but natural light provides a more natural finished product. Whenever possible, try to find a space with plenty of natural light. It is obviously harder to control, but in the end you and your clients will probably be happier with the results.
Natural light is great, so if you opt for a studio without natural light you will be met with advantages and challenges. The advantage is that you can shoot for long hours without worrying about sunlight and weather conditions. The disadvantage is that is truly difficult to mimic natural light. So be sure to go into your studio space a day or two early and work with your lighting crew to set up the lighting exactly the way you want it. The worst possible scenario is to be working on it the day you shoot, while actors and crew stand around doing nothing, yet still being paid.
If you have chosen an outdoor location, this can be a great backdrop, but it also comes with a unique set of challenges. If the property is privately owned, make sure you sit down with the property managers and explain your needs and also make sure you understand the owner's requirements. If the location is city owned, make sure all of your paperwork has been completed and turned in, and keep copies with you. At an outdoor shoot, it is imperative that every member of your staff is efficient and organized as outdoor conditions are subject to change.
Your best bet is to find an indoor location that offers an abundance of natural light, such as city loft space. If you can find one with plenty of windows and space, chances are you the natural ambiance of the space will serve as a great setting for your shoot.
When selecting the perfect loft space, think about the details. Is the setting appealing? Choose a loft with plenty of windows, but also items such wood floors or an exposed brick wall. If possible, find a loft with an extra room for costume changes or an office area. A large kitchen is ideal, as you can keep staff on site throughout the day, and still offer plenty of food and drink. Also, consider opting for a loft in a building with a freight elevator that can carry all of the props, furnishings and equipment you will be bringing along.
About the Author:
Leigh Cutright enjoys blogging about photo shoots and event planning. For more information about finding a superb NYC photo studio rental or to find pictures of a NYC event space, please visit the Home Studios Inc. site now.
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